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. SEO Analysts on the floor, and you’ll get double session coverage from both myself and the evil Susan Esparza*. All three objectives can be achieved by industry-leading web architecture and design experts at Bruce Clay, Inc. Stop wasting your precious online traffic; start optimizing for conversions today. Connect with him on LinkedIn or through the BruceClay. 2245 First St. , a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Small Business Saturday by AmEx created more than a moment, but a day. Bruce Clay, Inc. The types of personal information collected at these pages may include: Name Address Email addressBruce Clay, Inc. Bruce Clay, Inc. If you need to educate and unify your team members to use an effective search strategy, call us at (805) 517-1900 to discuss onsite SEO training. Chapel Hill, NC. specializes in SEO, PPC, social media marketing, and content development services for midsize to enterprise businesses, and provides SEO training classes and proprietary SEO tools. Bruce Clay is founder and president of Bruce Clay Inc. PO Box 1338 Moorpark CA, 93020 1-805-517-1900 1-866-517-1900 toll free. See Bruce's author page for links to connect on. 1 and offer a lower subscription rate. Below you can see prices for the Bruce Clay SEO Training courses in Southern California. Customized SEO Services. In advance of Search Marketing Expo (SMX), speakers and SEO experts Marshall Simmonds, Casie Gillette and Sha Menz talked with Bruce Clay, Inc. View the profiles of professionals named "Vicki Clay" on LinkedIn. Together Bruce Clay MENA and Incubeta will drive growth for clients, and the group, in the Middle Eastern. Prior to joining this startup in 2018, Virginia was the operations and content manager at Bruce Clay Inc. has earned this honor. Our speaker Marshall Simmonds (@mdsimmonds), Founder and CEO, Define Media Group, Inc. to write your website content. com website. How many here have a WP site? Nearly every hand in the room goes up. Japan. is an award-winning global digital marketing agency and a leading provider of ethical search engine optimization services, consulting, and training. SIMI VALLEY, CA, Sept. Enjoy! With his background in math and engineering, it wasn’t long before Bruce figured out a more efficient way to analyze a webpage. SEO SERVICES. website and data we may collect through off-site channels such as Facebook. Hey! In case you weren’t keeping track, I thought it’d be fun to note that this here blog entry, the one that you are reading at this very moment, is the 1,000th post to ever hit the Bruce Clay, Inc. Bruce Clay, Inc. was founded in 1996, providing search engine optimization and consulting, pay per click management, SEO training and diagnostic tools. No SEO. com and . 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Nick Stamoulis. SOCIAL MEDIA MARKETING . By helping to establish this new industry, which he is credited as naming “search engine optimization. , a global digital marketing optimization firm providing search engine optimization, pay per click management, paid social media marketing. In minibooks that cover the entire topic, you'll discover how search engines work, how to. Grow with us! From search engine optimization jobs to creatives and communicators, there’s a range of roles and talents we rely on to keep moving forward. Prior to joining this startup in 2018, Virginia was the operations and content manager at Bruce Clay Inc. Bruce Clay, Inc. Greg Finn spent most of last night trying to convince me to go easy on him during his presentation. Use Redirects Properly. , Suite 101 Simi Valley, CA 93065 1-805-517-1900 1-866-517-1900 toll free . Happy 25th Anniversary, Bruce Clay Inc. | 5,048 followers on LinkedIn. This executive-level overview is excerpted from our gold-standard Bruce Clay SEO Training. At Bruce Clay Inc. At Bruce Clay, we carefully evaluate a client’s needs and target audience before recommending the social media platforms that will have the best return on ad investment dollars. After a great lunch that unfortunately ended up more on my shirt than my stomach, we have a quick chat with two leading figures among the Google and Yahoo search teams, Priyank Garg – Director of Product Management for Yahoo Web Search and Greg Grothaus- Senior Software Engineer for the Google Search Quality Team. Bruce Clay, Inc. の日本支社です。SEOやインターネット広告を利用した集客周りの改善を得意とし、Web収益の改善を中心とした戦略設計を行っており、集客からコンバージョンまで一貫したサービスを取り扱っており. . explains what is causing dark search and social traffic, traffic with no referrer data in analytics. If approached by anyone using a different email domain or through chat or online platforms claiming to represent Bruce Clay, please visit our official website at and contact us directly for. He’s held senior management positions at search marketing firms like iProspect, and Think Partnership, Inc. Corporate Office, Simi Valley, California. At the core of Bruce Clay Inc. Check photos and videos, resumes and CV, arrest records, social media profiles, work history, places of employment, business records, public records and publications. の日本支社です。SEOやインターネット広告を利用した集客周りの改善を得意とし、Web収益の改善を中心とした戦略設計を行っており、集客からコンバージョンまで一貫したサービスを取り扱っており. This product includes research tools, keyword density analyzers, ranking monitors, ranking report. This year the company was also named in the CRN Fast Growth 100 and in the top 2000 of the Inc. Stop wasting your precious online traffic; start optimizing for conversions today. The […]Bruce Clay, Founder and President Bruce Clay Inc. About. Bruce Clay offers PPC management and search. headquarters. BCI has grown into a leading search marketing company providing SEO services and consulting, pay-per-click. Training Prices SEO Training Course: $2, 750 The Bruce Clay SEO Training price includes: 4. . Prior to joining this startup in 2018, Virginia was the operations and content manager at Bruce Clay Inc. The Site Audit enables a. Grow with us! From search engine optimization jobs to creatives and communicators, there’s a range of roles and talents we rely on to keep moving forward. Serving North America based in the Los Angeles Metropolitan Area Bruce Clay, Inc. Bruce Clay, Inc. com website. Serving North America based in the Los Angeles Metropolitan Area Bruce Clay, Inc. , a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. With an average of 10+ years in the SEO industry, our team has the knowledge and expertise to successfully compete in search. , Suite 101 Simi Valley, CA 93065 1-805-517-1900. joins the Inc. “Bruce Clay is a leading authority on Internet Marketing and Search Engine Optimization. SEO Agency. An extraordinary vision for the future coupled with innovative skills are essential ingredients to creating something that can disrupt the market. SEO masterminds Michael King, Jason White and Joe Pawlikowski share their top insights on keyword research. Bruce Clay, Inc. , and Australia. – Clutch, 2014; Dependable Search Engine Marketing Firm – Goldline Research, 2008; Videos. Along with offering high-quality services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search Engine Relationship Chart® and. Bruce Clay, Inc. This email will include: Instructions to […]2010 – SEOToolSet version 5 released, more than 1000 people received training from Bruce Clay, Inc. Bruce Clay, Inc. 5000 list profiles the nation’s top privately held, for-profit companies. Huzzah! Fine, getting back to business. Bruce Clay, Inc. If approached by anyone using a different email domain or through chat or online platforms claiming to represent Bruce Clay, please visit our official website at and contact us directly for verification. Module 1 – The Importance of SEO. Bruce Clay, Inc. 3 Billion Online Ad Market In ’05“. Below are prices for taking the Bruce Clay SEO Training courses in Southern California. I am looking forward to using these tools in my efforts to build a. Google’s Gary Illyes Chats Algos & SEO with Bruce Clay; SEOToolSet Training Course by Bruce Clay;. Free Tool – SEO Cloaking Checker. Marketers worldwide have used our power-tools to do what other tools can’t. Bruce Clay India Private Limited. Stop wasting your precious online traffic; start optimizing for conversions today. Bruce Clay, Inc. In other words, they are daily averages derived from monthly averages. com website. , and has written extensively for clients and internal publications. He is proficient in web design, web development, and hands-on SEO. SEO SERVICES. From architecture to building a design to ongoing optimization and maintenance, effective web design is a process. , a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. has helped websites rank in search engines for over 27 years. | PO Box 1338 | Moorpark CA, 93020 Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919Bruce Clay Australia’s One-Day SEO Training: June 15, Sydney, NSW. , a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. headquarters! Bruce Clay, Inc. is an award-winning global digital marketing agency and a leading provider of ethical search engine optimization services, consulting, and training. Troubleshoot and address issues/ bugs on Bruce Clay, Inc. | 5,282 followers on LinkedIn. | PO Box 1338 | Moorpark CA, 93020 Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919. Search Awards, is a visible and popular figure in the search industry. You may unsubscribe from these communications at any time. With the progression of technology, it’s becoming easier and easier to depart from face-to-face communication. See Bruce's author page for links to connect on. , a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Also make sure you’re using the right type of redirect. com email address. Noted as the biggest celebration of search, PPC and digital marketing in America, the second annual US Search Awards honors and celebrates the innovative. 2245 First St. Serving North America based in the Los Angeles Metropolitan Area Bruce Clay, Inc. We offer several discounts (listed below) to help put quality training within your reach. Magazine 5000 Fastest Growing Company (2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007) No. 2245 First St. Administer basic SEO best practice principles for Bruce Clay, Inc. About us. | PO Box 1338 | Moorpark CA, 93020 Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919Serving North America based in the Los Angeles Metropolitan Area Bruce Clay, Inc. , a global digital marketing optimization firm providing search engine optimization, pay-per-click management, paid social media. ’s crowning moment during the event was the opportunity to demo our upcoming tools to others in the SEO industry. Troubleshoot and address issues/ bugs on Bruce Clay, Inc. The particular growth opportunity or issue you want to achieve with a consultant’s help determines the project scope. Connect with him on LinkedIn or through the BruceClay. Get directions to the Bruce Clay main office! Bruce Clay Inc. | 5,290 followers on LinkedIn. The 2008 State of the Blogosphere is being released in parts and makes for some darn fine reading. Bruce is a popular speaker on SEO topics at top digital marketing conferences and has been invited to share his valuable insights at more than 100 events. | 5,031 followers on LinkedIn. circles the globe educating and servicing companies to connect the dots of Internet marketing’s best practices. ” –Business owner Results for the SEO Project During this penalty removal and SEO consulting project , our team’s link pruning work and on-page and content improvements helped our client achieve these results. 5 […] IMPORTANT NOTICE: All legitimate communication from Bruce Clay will come ONLY from an @bruceclay. (BCI) to help marketing professionals at all levels acquire the knowledge and skills to win more traffic. has made the Inc. Bruce Clay, Inc. Until then! Kristi Kellogg is a journalist, news hound, professional copywriter, and social (media) butterfly. , a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Posted by Bruce Clay on February 27, 2017. And upload it to YouTube. 1の実績を持つ、Bruce Clay Inc. In the last decade, numerous new technologies have been built, including Knowledge Graph. headquarters. is an award-winning global digital marketing agency and a leading provider of ethical search engine. Along with offering high-quality services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search Engine Relationship Chart® and. 5000 list of the fastest growing private companies in the U. , a global search marketing optimization firm providing search engine optimization, pay per click management, social media marketing, SEO-friendly site architecture, content development, and SEO tools and education since 1996. See Virginia's author page for links to connect on social media. Class of '25. com website. com website. Bruce Clay is founder and president of Bruce Clay Inc. and now you’re thinking of hiring BCI. Along with Bruce Clay, she is co-author of the first edition of Search Engine Optimization All-in-One Desk Reference For Dummies. is an award-winning global digital marketing agency and a leading provider of ethical search engine optimization services, consulting, and training. Japan. will work with you to provide your company with knowledge to create and maintain a search engine-rewarded site. Specialties: Trade Journalist - Automotive. And to place this into perspective, you can surpass the competition by paying attention to the subtleties — focusing on emotional impact, persona, community. Crisis communications has evolved with the invention of social media, how (and how quickly) companies must respond in the event of a crisis is complex and swift. Philosophy major, music minor. The annual Inc. The first SEM Synergy podcast airs. is an award-winning global digital marketing agency and a leading provider of ethical search engine optimization services, consulting, and training. That simple program led to others, and soon the tools produced by Bruce Clay, Inc. If approached by anyone using a different email domain or through chat or online platforms claiming to represent Bruce Clay, please visit our official website at and contact us directly for verification. Training Prices SEO Training Course: $2, 750 The Bruce Clay SEO Training price includes: 4. Head on over to the SES site and use it! If you’re serious about search engine optimization and search marketing, you’re not going to want to miss the show going on in New York. Bruce Clay has also written a new book for Wiley about SEO, called SEO for Dummies which is a great resource for anyone who wants to start learning about SEO from a single source. for content editing services ensures that web page copy is unique, high-quality, error-free, and optimized for your SEO goals. What Does Search Engine Marketing (SEM) Mean? 3 Replies to “Signing Off” September 26, 2008 at 7:48 pmIMPORTANT NOTICE: All legitimate communication from Bruce Clay will come ONLY from an @bruceclay. network and has delivered SEO, PPC, Creative and Social Media solutions for well known brands, such as McDonalds, Johnson & Johnson, Zoflora and Canon. Recommendations will include technical fixes and improvements needed to increase. 💪 To survive in such a competitive atmosphere, businesses must step up their SEO game. All three objectives can be achieved by industry-leading web architecture and design experts at Bruce Clay, Inc. , which celebrated its 20th anniversary in 2016, shows that two decades is just enough time to turn a passion into a successful business, and a successful business into the respected Internet marketing company it is today. Vice President Duane Forrester, who used to work as a senior product manager at a search engine, warns to err on the side of caution and stick with TLDs, like . , and has written extensively for clients and internal publications. will proudly sponsor the Best SEO Campaign category at the 2014 US Search Awards on Oct. SEO SERVICES. One of the earliest innovators in helping websites rank in search engines, Bruce Clay also believed in giving away information freely and educating others. After publishing, Bill Slawski pointed out the. Connect with him on LinkedIn or through the BruceClay. Bruce Clay teamed up with respected search marketer Kristopher Jones to create the fourth edition. How to Improve Your Social Media Strategy for 2017. In this webinar, SEO trailblazer Bruce Clay explains the website migration process and shares expert insights to help you maintain your site’s performance to avoid losing traffic, ranking and revenue. , a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Cynthia. Since January 1996, Bruce Clay Inc. com email address. Along with offering high-quality Internet marketing services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search Engine. 5000 list of fastest growing companies in America. are independent companies properly licensed to use the Bruce Clay, Inc. and has grown into a diverse bulk commodity transportation and distribution company serving. , Aug. Search marketing company founded in 1996. The Keyword Density Analyzer within the SEOToolset is an excellent SEO tool to help in visualizing the distribution of keywords throughout the page. Wisdom also comes from years of experience. Take a 3-day Standard or 5-day Advanced class offered several times a year near our headquarters in sunny Southern. Serving North America based in the Los Angeles Metropolitan Area Bruce Clay, Inc. ”In 2016, Bruce clay launches SEOToolSet 6. Bruce Clay Quoted in Roundup of CRO Experts. November 2007: Bruce will be heading to New York for Ad:Tech on Nov. has the big picture in mind to make your content work for you. Note: Offices outside of the U. , Partner Bruce Clay Europe. You need pants-grabbingly awesome content. Bruce Clay’s office in Tokyo, Japan, offers the same level of service and quality of staff that have garnered us industry respect in The States. Unclear content or content that needs an editor: Content should be free of typos, errors, and unclear wording, and content should motivate a reader to take action. Search Expert Duane Forrester Joins Bruce Clay, Inc. These tools come with a first 7 days free period for you to decide if you like them. Bruce Clay Inc. Bruce Clay on October 5, 2023. If Tamar bumps into me one more time I may have to take her. Module 4 – Website Anatomy. Bruce Clay, Inc. is headquartered in Southern California and has global offices in India, Japan, U. He’s a respected ClickZ columnist, and a sought after speaker at major industry. ’s (BCI) SEO training worldwide. , a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. The company offers a full. We help businesses succeed online with SEO, PPC, content aThe Bruce Clay SEO Training course is the heart of this membership program. After several hundred thousand downloads, this was the chart that everyone in the internet marketing industry had on their wall! In addition to our SEOToolSet suite of diagnostic tools, Bruce Clay, Inc. 5000 List reporting a 213% record growth in the last three years, tripling its revenue since 2010. , Moorpark, California. ’s renowned SEOToolSet™ has smart tools for digital marketers and SEO copywriters. See Bruce's author page for links to connect on. It is also important to consider the use of keywords in headings and anchor text (link text) when you are trying to improve search engine ranking. Every analyst working at Bruce Clay Inc. IMPORTANT NOTICE: All legitimate communication from Bruce Clay will come ONLY from an @bruceclay. Wisdom also comes from years of experience. At about 1:30 PM yesterday, eager Bruce Clay, Inc. Bruce with Sylvia from CareerOne SEO Training in full swing Your humble author, taking notes Question Time All in all I found training very comprehensive. | PO Box 1338 | Moorpark CA, 93020 Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919 About Bruce Clay. com website. An SEO agency since 1996, we can offer a range of search engine optimization services to address many types of business needs. is an award-winning global digital marketing agency and a leading provider of ethical search engine. , a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. The company offers a full range of digital marketing solutions for mid-tier and Fortune 500 companies, including SEO, SEM/pay per click, social marketing, content development, web. We are accepting resumes for the following positions: Search Engine Optimization (SEO). Founded by the “Father of SEO,” Bruce Clay, the comp. IMPORTANT NOTICE: All legitimate communication from Bruce Clay will come ONLY from an @bruceclay. Since that’s determined on a page-by-page basis, check each of your important pages. Bruce Clay, Inc. If you or your team would like to take this course in a self-paced, online, and feature-rich format, please visit SEOtraining. With the progression of technology, it’s becoming easier and easier to depart from face-to-face communication. Bruce Clay, Inc. , Suite 101 Simi Valley, CA 93065 Voice: (805) 517-1900 Toll Free: (866) 517-1900 Fax: (805) 517-1919 . Below are prices for taking the Bruce Clay SEO Training courses in Southern California. Bruce Clay Inc. Jan 11. and the “Father of SEO,” has been at the forefront of search engine optimization since 1996. | 5,062 followers on LinkedIn. The learning curve for me has been pretty steep, and there are some really exciting projects from various sectors/industries. The company offers a full. has been providing classroom SEO training since 1999. IMPORTANT NOTICE: All legitimate communication from Bruce Clay will come ONLY from an @bruceclay. On some pages, you can order products, make requests, and register to receive materials. com website. Bruce Clay is founder and president of Bruce Clay Inc. offers CRO services that can help you fine tune your site and maximize conversions. Here’s what you’ll learn. | PO Box 1338 | Moorpark CA, 93020 Voice: 1-805-517-1900 | Toll Free: 1-866-517-1900 | Fax: 1-805-517-1919Posted by Bruce Clay, Inc. ’s average annual rate of growth was 86 percent. Bruce Clay is founder and president of Bruce Clay Inc. Bruce Clay Inc. Connect with him on LinkedIn or through the BruceClay. The main goal of SEO is to improve a website’s ranking on search engine results pages by fulfilling users’ search intent with. The research was conducted by Clutch, a Washington, DC-based. This code has been translated into 18 languages. Serving North America based in the Los Angeles Metropolitan Area Bruce Clay, Inc. Serving North America based in the Los Angeles Metropolitan Area Bruce Clay, Inc. Get directions to the Bruce Clay Inc. Bruce Clay’s office in Tokyo, Japan, offers the same level of service and quality of staff that have garnered us industry respect in The States. Since January 1996, Bruce Clay Inc. S. , a global digital marketing firm providing search engine optimization, pay-per-click, social media marketing, SEO-friendly web architecture, and SEO tools and education. Smart search marketing. PPC Agency. Today is Tuesday so that means we’ve seen two: Who are the Bloggers and The What and The Why of Blogging. 2245 First St. Google’s Gary Illyes Chats Algos & SEO with Bruce Clay; SEOToolSet Training Course by Bruce Clay;. Pros. Bruce Clay Inc. is an award-winning global digital marketing agency based in Simi Valley, California. The history of Bruce Clay, Inc. IMPORTANT NOTICE: All legitimate communication from Bruce Clay will come ONLY from an @bruceclay. University of North Carolina. PPC Agency. Bruce Clay’s search engine marketing PPC services can cover Google Ads, Bing AdCenter, Facebook Ads and other platforms to best reach your target audience. The Advanced Certification SEO ToolSet Training Course by Bruce Clay, Inc is one of the most resourceful ways to learn and understand Search Engine Optimization. Your registration was received. I am an engineer turned writer who loves the challenge of making a complex subject easy to understand. Virginia Nussey is the director of content marketing at MobileMonkey. Inc. The company offers a full range of digital marketing solutions for mid-tier and Fortune 500 companies, including SEO,. Bruce Clay, Inc. Pubcon Pro 2023 – Main; Masters Group Workshops. Bruce Clay, Inc. The 4. Get directions to the Bruce Clay Inc. A Quick Beginner’s Guide to Video Marketing and Optimization. name, methods, tools and other materials. com website. Here’s the second free tool in the miniseries. Bruce Clay’s content services include custom articles, blog posts, advertisements, landing pages, and social media content. Our frequently updated classroom course teaches our SEO methods. com website. SEO Analyst with Bruce Clay, Inc. This month, I joined the talented team at Bruce Clay as its. Our own research at Bruce Clay, Inc. Bruce Clay Australia hosts a three-day SEO training course from April 4 to April 6 in Sydney, New South Wales (NSW). Serving North America based in the Los Angeles Metropolitan Area Bruce Clay, Inc. Bruce Clay is considered the “father of SEO”. headquarters! Bruce Clay, Inc. A. use daily to serve SEO clients. Sounds Off On Supplemental From the moment I walked into the office yesterday I knew Google had done something. Industry: Management, Scientific, and Technical Consulting Services , Professional, Scientific, and. Bruce holds an MBA from Pepperdine University and a bachelor’s in math and. And to place this into perspective, you can surpass the competition by paying attention to the subtleties — focusing on emotional impact, persona, community. | 5,040 followers on LinkedIn. is an award-winning global digital marketing agency and a leading provider of ethical search engine. Most attendees choose to take both Standard and Advanced in the same week. Magazine ranks of some of the most forward-looking and successful entrepreneurial companies in America, making the list every year since the list’s inception in 2007. is a professional search marketing services and consulting firm that specializes in helping companies build their business on the Internet and promote their products and services in the major search engines. See Bruce's author page for links to connect on. The company offers a full. Whether you are a small business proprietor or a Chief Executive Officer for a large multi-national corporation, we can. Bruce Clay, Inc. Founded by the “Father of SEO,” Bruce Clay, the comp. Prior to joining this startup in 2018, Virginia was the operations and content manager at Bruce Clay Inc. Along with offering high-quality Internet marketing services, Bruce Clay has led the industry by authoring the SEO Code of Ethics, creating the downloadable Search Engine. Once your registration is processed, we’ll send you a confirmation email. 69 Regal Building, Connaught Place, Delhi 110001. name, methods, tools and other materials. 10 speakers are going to give their priority takeaways. as VP of Organic Search Operations to Take the Road Less Traveled. is an award-winning global digital marketing agency and a leading provider of ethical search engine optimization services, consulting, and training. If approached by anyone using a different email domain or through chat or online platforms claiming to represent Bruce Clay, please visit our official website at and contact us directly for verification. With his background in math and engineering, it wasn’t long before Bruce figured out a more efficient way to analyze a webpage. Provide quality assurance on Bruce Clay, Inc. Prior to launching Bruce Clay, Inc.